Bonus Call #1

This was a bonus that Alex arranged earlier in the year with Maria Andros. It was all about video marketing, and if you haven’t heard of Maria Andros, she is known as the Queen of Video Marketing.

Here’s a few key points that we learnt from Maria about how to market ourselves using video:

  • Just be you.

  • Let your audience know who you are, don’t be fake.

  • It’s not who you know, it’s who knows YOU that matters.

  • Video converts upto 600% higher than text alone.

  • Do keyword research to maximize your visibility when people search YouTube, and more importantly, to help you rank high in the search engines.

  • Be inspiring, and don’t forget to smile. :)

I actually managed to pluck up the courage & make my first video today, it’s a welcome video for this blog. You”l either be beable to see it now, or very soon in the sidebar to the right. It’s not brilliant, but it will do, the main thing is it’s brought me out of my comfort zone.

Module #3

Module #3 was all about blogging, and the importance of having a blog as an Internet Marketer.

Here’s some of the key points we learnt:

  • “Winners never quit, quiters never win” – This was one of my favourite quotes that Alex mentioned

  • Blog about all the steps you take, before and after.

  • Blogging maintains your focus, as you can hold yourself accountable to the world.

  • Don’t hold back, give as much information as necessary.

  • The feedback from your blog will give you questions to answer in reports, and ideas for new blog posts.

  • Tell your story, & give value.

  • Write as you speak, don’t use vocabulary you wouldn’t normally use.

  • Blog comment on other blogs in your niche, and make relationships with other blog owners.

  • Show your commitment in your posts.

  • Fail Forward Fast – You have to have seen some failure in order to succeed.

  • Add your story in with your message.

  • You can get ideas for blog posts from other blogs in your niche.

Module #4

This module was all about building a network of targeted links back to your blog from all over the internet. This is done by simply commenting & adding value to other blogs in your niche.

Here are some key points we learnt about this:

  • Add this traffic method to your plan, and spend a certain amount of time doing this each day.

  • Comment on blogs with high traffic

  • Engage in conversation with the blog owners, get to know them, and get them to know you.

  • Examine successful blogs and make notes of changes you’d like to make to your blog in the future.

  • Your biggest competition are your best JV partners.

  • Associate yourself with people you can learn from by commenting on their blogs and getting to know them.

  • Keep track of which blogs are bringing you the most traffic, and only keep doing what works.

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Filed under: Marketing With Alex 2.0 Coaching Program

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